[email protected] · (415) 555-0132 · Portland, OR
October 21, 2026
Maya Alvarez, Head of Design
Fieldstone, Inc.
San Francisco, CA
Dear Ms. Alvarez:
1 Fieldstone is rebuilding onboarding for teams that have never used a design tool. I rebuilt exactly that flow — and lifted trial-to-paid conversion from 9% to 27% in one quarter.
At Meridian, a 40-person SaaS company, I owned onboarding end to end. I replaced a 14-step setup with guided templates and in-product checklists, cutting time-to-first-design from 3 days to 40 minutes and raising activation 22%. When support tickets about setup fell 61%, we knew the redesign had removed the real friction, not just restyled it.
2 That work maps directly to the role's second must-have: a design system that scales. I built Meridian's first shared component library — 84 components, adopted by all four product teams — which cut design-to-ship time for new flows from three weeks to five days. I would bring the same system discipline to Fieldstone's recent launch of collaborative boards for non-technical teams, the audience I have spent three years designing for.
3 I would welcome a 30-minute conversation about Fieldstone's onboarding rebuild and what Meridian's numbers suggest for it. Thank you for considering my application.