Prepared for Lumen Botanics, a botanical skincare brand whose mobile visitors browse, add to cart — and leave. This proposal fixes that first, then turns the site into the brand's best salesperson.
Mirrored from our discovery call — if this is wrong, the rest of this proposal is wrong too.
“Our mobile site looks beautiful, but it doesn't sell. About two in three mobile visitors reach checkout and disappear, and every launch week turns into a week of fixing pages instead of selling. We need a site our small team can actually update — without calling a developer for every new product.”
The cost of doing nothing: at current traffic, that checkout leak is worth roughly $18,000 a month in abandoned orders. Every month without a fix pays for this project twice over — and costs the launch momentum you can't buy back.
Numbered, countable, verifiable — a stranger could check whether each one was done.
A previous skincare redesign in the same shape — mobile checkout rebuilt, same team size:
Mobile conversion +41% in the first 60 days after launch, and the founder's team now ships new products without developer help.
You approve each phase before the next one starts. No surprises at launch.
Tap a tier to see it selected. The recommended tier is marked — it is genuinely the best value, not the most expensive option.
Payment: 50% upfront to reserve the 10 November start, 50% on delivery (launch checklist signed off). Bank transfer or card.
Revisions: 2 rounds on design, 1 on build, included. Extra rounds are quoted before work starts.
Change orders: Anything outside Section 2 is quoted separately before work begins — no surprise invoices.
Timeline: Feedback within 2 business days keeps the 6-week plan; delays move launch by the same amount.
Ownership: On final payment, you own the final site and files. Working files stay with the designer unless agreed.
Validity: This price and start date hold until 5 November 2026.
Reply YES with your chosen tier, and I'll send the contract + invoice within 24 hours.
Questions first? Reply with one — I'll answer the same day.
This is a sample output of the Freelance Proposal Writer skill — a fictional proposal for a fictional client. The full method, pricing logic, and follow-up system are inside the paid skill.