We make
brands
pop.
— yes, on purpose. bounce included.
Studio Fizz is a fictional independent brand studio. We design identities, packaging, and websites for companies that refuse to be beige — then we choreograph every pixel's entrance.
Four favorites,
fresh from the oven.
Every card below morphs into its case study — click one and watch the cover fly.
Small studio,
whole buffet.
Brand identity
Logos, systems, and guidelines with a pulse — built to flex across every surface.
Packaging
Shelf-ready packs that get picked up. Tested at arm's length, designed for the grab.
Websites
Playful, fast, choreographed. Every page transition directed like a scene change.
Motion
Idents, loaders, and micro-moments — the 300ms details people remember.
brands launched since 2019
design awards on the shelf
clients who came back for seconds
"Fizz took our airline from spreadsheet to sunshine. Bookings noticed before our own staff did."Mara Ellison — CMO, Citrus Airlines (fictional)
"The packaging outsells the product photography. Our retail partners literally asked who did it."Devon Park — Founder, PawMart (fictional)
Got a brand that needs bounce?
Tell us about it. First call is free, the ideas are not beige.
Citrus Airlines
The brief
A regional carrier with great prices and the personality of a boarding pass. They wanted passengers to smile before takeoff — and to pick Citrus over the grey alternatives without thinking twice.
We built the identity around one idea: sunshine is a schedule. A segmented sun mark, a striped livery, and a voice that winks.
What changed
✈ Livery: sun-burst tail fins visible from the terminal
✈ Motion: boarding-pass loader that "takes off" on the app
✈ Voice: announcements rewritten by a comedy writer (fictional)
PawMart
The brief
Sixty-eight SKUs of treats, toys, and kibble — all shouting in different fonts. PawMart needed one paw, one voice, and packaging a toddler could find blindfolded.
The system
🐾 One giant paw mark, color-coded by pet (mint dogs, coral cats, sky birds)
🐾 Matte packs with a single gloss paw — you feel the brand before you read it
🐾 Shelf-blocking: the paw repeats into an unmissable wall of green
Lumen Festival
The brief
A three-night festival of light installations needed an identity that works at noon on a poster and at midnight on a wristband — glowing in both.
The system
💡 Three light beams (coral/butter/sky) as the core mark — always angled, always moving
💡 Type that "charges" in the dark: phosphor-style web treatment
💡 Wayfinding in beam-colors, visible across a dark field
Noodle Lab
The brief
Twelve flavors of genuinely good instant ramen, stuck in packaging that whispered. Noodle Lab wanted the shelf energy of a street-food stall at midnight.
The system
🍜 A steaming bowl mark with chopstick "lab" bars — science you can slurp
🍜 Flavor color-coding on butter-yellow cups, steam swirls as the pattern
🍜 Copy with crunch: "Lab-tested. Tongue-approved." (fictional tagline)
Seven humans,
one shared brain cell
for bounce physics.
We're Studio Fizz — a fictional independent brand studio. Designers, writers, and one motion nerd who times everything with a stopwatch. We believe beige is a choice, and it's the wrong one.
Juno Park
Founder · Identity
Ravi Menon
Packaging · Print
Sofia Almeida
Motion · Web
Theo Lindqvist
Strategy · Words
Mia Okafor
Illustration
Ken Watanabe
Type · Systems