Booking new projects for Q1 2027

We make
brands pop.

— yes, on purpose. bounce included.

Studio Fizz is a fictional independent brand studio. We design identities, packaging, and websites for companies that refuse to be beige — then we choreograph every pixel's entrance.

Selected work

Four favorites,
fresh from the oven.

Every card below morphs into its case study — click one and watch the cover fly.

citrus AIRLINES
IdentityMotion

Citrus Airlines

A budget airline gets a first-class personality — sun, stripes, and a smile at 30,000 feet.

Open case →
pawmart
PackagingRetail

PawMart

Pet supplies with shelf presence — a paw you can spot from three aisles away.

Open case →
LUMEN FESTIVAL
CampaignWeb

Lumen Festival

A light-art festival's identity that glows — on posters, wristbands, and the main stage.

Open case →
noodle lab
IdentityPackaging

Noodle Lab

An instant-ramen startup that tastes like a design object — steam, swagger, slurp.

Open case →
What we do

Small studio,
whole buffet.

01

Brand identity

Logos, systems, and guidelines with a pulse — built to flex across every surface.

02

Packaging

Shelf-ready packs that get picked up. Tested at arm's length, designed for the grab.

03

Websites

Playful, fast, choreographed. Every page transition directed like a scene change.

04

Motion

Idents, loaders, and micro-moments — the 300ms details people remember.

numbers, but make it fun ↗
0

brands launched since 2019

0

design awards on the shelf

0%

clients who came back for seconds

"Fizz took our airline from spreadsheet to sunshine. Bookings noticed before our own staff did."
Mara Ellison — CMO, Citrus Airlines (fictional)
"The packaging outsells the product photography. Our retail partners literally asked who did it."
Devon Park — Founder, PawMart (fictional)
let's go! no beige, promise

Got a brand that needs bounce?

Tell us about it. First call is free, the ideas are not beige.

← All work

Citrus Airlines

ClientFictional regional airline
Year2026
ScopeIdentity · Livery · Motion
Deliverables42
citrus AIRLINES

The brief

A regional carrier with great prices and the personality of a boarding pass. They wanted passengers to smile before takeoff — and to pick Citrus over the grey alternatives without thinking twice.

We built the identity around one idea: sunshine is a schedule. A segmented sun mark, a striped livery, and a voice that winks.

What changed

✈ Livery: sun-burst tail fins visible from the terminal

✈ Motion: boarding-pass loader that "takes off" on the app

✈ Voice: announcements rewritten by a comedy writer (fictional)

boarding!
Next project

PawMart

→
← All work

PawMart

ClientFictional pet-supply retailer
Year2025
ScopePackaging · Retail
Deliverables68 SKUs
pawmart

The brief

Sixty-eight SKUs of treats, toys, and kibble — all shouting in different fonts. PawMart needed one paw, one voice, and packaging a toddler could find blindfolded.

The system

🐾 One giant paw mark, color-coded by pet (mint dogs, coral cats, sky birds)

🐾 Matte packs with a single gloss paw — you feel the brand before you read it

🐾 Shelf-blocking: the paw repeats into an unmissable wall of green

TREATS
Next project

Lumen Festival

→
← All work

Lumen Festival

ClientFictional light-art festival
Year2026
ScopeCampaign · Web
Deliverables30+ touchpoints
LUMEN FESTIVAL

The brief

A three-night festival of light installations needed an identity that works at noon on a poster and at midnight on a wristband — glowing in both.

The system

💡 Three light beams (coral/butter/sky) as the core mark — always angled, always moving

💡 Type that "charges" in the dark: phosphor-style web treatment

💡 Wayfinding in beam-colors, visible across a dark field

Next project

Noodle Lab

→
← All work

Noodle Lab

ClientFictional instant-ramen startup
Year2025
ScopeIdentity · Packaging
Deliverables12 flavors
noodle lab

The brief

Twelve flavors of genuinely good instant ramen, stuck in packaging that whispered. Noodle Lab wanted the shelf energy of a street-food stall at midnight.

The system

🍜 A steaming bowl mark with chopstick "lab" bars — science you can slurp

🍜 Flavor color-coding on butter-yellow cups, steam swirls as the pattern

🍜 Copy with crunch: "Lab-tested. Tongue-approved." (fictional tagline)

slurp.12 FLAVORS
Next project

Citrus Airlines

→
The studio

Seven humans,
one shared brain cell
for bounce physics.

We're Studio Fizz — a fictional independent brand studio. Designers, writers, and one motion nerd who times everything with a stopwatch. We believe beige is a choice, and it's the wrong one.

J

Juno Park

Founder · Identity

R

Ravi Menon

Packaging · Print

S

Sofia Almeida

Motion · Web

T

Theo Lindqvist

Strategy · Words

M

Mia Okafor

Illustration

K

Ken Watanabe

Type · Systems

Contact

Say hi.
We don't bite.

— we do bounce, though.

Prefer email? [email protected] (fictional)