Sofia Marchetti, independent brand designer, is writing back to Hazelwood Ceramics — the studio whose online shop she rebuilt and launched in April 2026. The project ended warmly, then went quiet. The autumn collection is the honest reason to write now.
4 TOUCHES · 18 DAYS · ONE CLEAN EXITLast project: the online shop rebuild, launched April 2026. Last words: Elena's thank-you in July, and "let's talk again before the autumn collection." This sequence keeps that promise — nothing more.
Three past clients were scored. Only one earned a sequence this month. The rest stay on the list with a reason, not in an inbox.
| Client | Last project | Trigger now | Verdict |
|---|---|---|---|
| Hazelwood Ceramics | Shop rebuild, Apr 2026 | Autumn collection launches 14 Nov 2026 | Send — first |
| Northwind Studio | One-page site, Sep 2026 | None yet | Not now — too recent |
| Alder & Vine | Brand refresh, 2024 | None found | Not now — no trigger |
One specific memory, one reason to write now, no ask beyond a reply. Permission to ignore it, stated plainly.
One useful observation about the shop, usable on Monday without talking to Sofia. Still no pitch.
Now, and only now: a 20-minute call, two concrete times, and a plain statement of what it is not.
Shorter than the rest. Thanks, the file closes for now, and one easy way back — no guilt, no countdown.
Each under 120 words, each with a plain subject line. Pick a touch to read it in full.
Subject: Your autumn collection · To: Elena Hart, Hazelwood Ceramics
Hi Elena,
It's been a while since the shop rebuild went live in April — I still think about how the glaze colours finally photographed true on the new product pages.
You said back in July that we should talk again before the autumn collection, and it launches next week, so I'm keeping that promise rather than letting it slide.
No need to reply if the timing is wrong. I just wanted you to hear from me before the launch, not after it.
Warmly,
Sofia
Subject: One thing I noticed on the shop · To: Elena Hart, Hazelwood Ceramics
Hi Elena,
One small thing I spotted while looking at the shop this week: the autumn collection sits two clicks from the home page, and the home page still leads with the summer bestsellers.
Moving the collection into the home banner for launch week would put it where first-time visitors land, without changing anything else. Worth a five-minute swap if you have someone on the site this week.
Use it however helps — no strings attached.
Sofia
Subject: 20 minutes before the launch? · To: Elena Hart, Hazelwood Ceramics
Hi Elena,
If a second pair of eyes would help before the collection goes live, I have 20 minutes on Tuesday 17 November at 10:00 or Thursday 19 November at 10:00 for a quick look at the launch pages.
It's a call, not a redesign — a short list of anything I'd fix before launch, yours to keep either way.
If neither time works, or the timing is wrong, just say so and I'll close the file for now.
Sofia
Subject: Closing the file for now · To: Elena Hart, Hazelwood Ceramics
Hi Elena,
Thanks again for the shop project — I'll close the file on this for now, so you won't hear from me about it again.
If the collection launch ever needs a second pair of eyes, you know where I am. Wishing the launch well.
Sofia
The reply plan was decided before touch one went out — pick an outcome to see the next step.
Thank Elena, confirm the 20-minute call and its time, and add nothing else. One yes earns one next step, not a menu of offers.
| Touch | Date | Status |
|---|---|---|
| 1 · Check-in | Thu 5 Nov 2026 | Sent |
| 2 · Value drop | Mon 9 Nov 2026 | Scheduled |
| 3 · Soft ask | Mon 16 Nov 2026 | Scheduled |
| 4 · Graceful close | Mon 23 Nov 2026 | Scheduled |
| Outcome | By 23 Nov 2026 | Booked · Referred · Not now (revisit date) · Closed |
This is an example output of the skill — a fictional win-back pack for a fictional studio. The full method, triage rules, sequence templates, and reply playbook are inside the paid skill.