Studio Marchetti · Retainer Renewal Offer

Lumen Botanics,
kept in good hands.

The redesign is live, accepted, and paid in full. Free support ends 30 November. This offer picks up on 1 December — same designer, a stated price, no gap, no double charge.

FROM 1 DEC
Project total
$9,300
Paid in full
Free support until
30 Nov
Fixes in scope, free
Retainer starts
1 Dec
No gap, no overlap
Recommended tier
$1,800 / mo
Growth · 16 hours
The renewal letter

One page, one decision

Results first, price second, terms third — exactly as the letter the client receives is written.

To: Mara Ellison, Lumen Botanics · From: Sofia Marchetti, Studio Marchetti · Date: 15 November 2026

Dear Mara — the new Lumen site is live, accepted, and paid in full ($9,300). Free support runs to 30 November, and the site has needed about 11 hours a month of follow-up since launch, plus the seasonal work you have planned for December.

From 1 December, I recommend the Growth tier: $1,800 a month for 16 hours, with a one-business-day response time. It covers the updates, product adds, and campaign tweaks in the table below — and nothing else, unless we agree it in writing first.

Unused hours roll over for one month, up to 4 hours. Work beyond the tier pauses until you approve it at $125 an hour. Either of us can end the retainer with 30 days' written notice.

Reply with a tier by 28 November and we start 1 December. The full tier table and boundary sheet follow.

Choose a tier

Three tiers, one recommendation

Tap a tier to see its full terms. Growth is sized from Lumen's real follow-up: about 11 hours a month, plus 5 hours of recurring work.

Selected tier
Growth — $1,800 / month
Hours · Response
16 hours · 1 business day
Rollover · Overage
Up to 4 hours · $125 / hour
The boundary sheet

What is in, what is out — in writing

If a request is not on the In list, it gets a written quote and written approval before it starts. No verbal "while you're at it."

✓ In — included in the monthly fee

  • Up to 4 product adds or page edits a month
  • One seasonal banner or campaign tweak a month
  • Plugin, theme, and content updates + monthly backup check
  • Fixes to delivered work, within specification
  • One monthly usage report + planning call

✕ Out — quoted separately, first

  • A brand redesign or a new store build
  • Paid-ads management or ad creative
  • Writing a new section from scratch
  • Work on systems we did not build, until scoped
  • Anything not on the In list, however small it sounds
How a month runs

Request, report, repeat

One intake channel, one active request at a time (Partner: two), and a report before the next invoice — so a quiet month still shows its value.

1st of month

Invoice in advance

Retainer billed on the 1st, payable within 14 days.

Through the month

Requests in queue

One channel, prioritised by Lumen, tracked in 15-minute units.

Month end

Usage report

Hours used, hours rolled, requests done, requests queued.

Each December

Rate review

30 days before the anniversary, new terms proposed — or the retainer ends.

Pause

One pause a year, up to 30 days, on 14 days' written notice. The fee pauses with the work.

Exit

Either side, 30 days' written notice. Rolled-over hours in play are used first.

Ownership

Lumen owns work product for months paid in full. General tools stay with the studio.

December example: 14 of 16 Growth hours used — 2 hours roll into January, so January opens with 18 hours available. Nothing is lost, nothing is warehoused.

Accept Growth — from 1 Dec