The Long Table is a weekly food-culture podcast for people who cook at home and buy the tools to do it well. This proposal offers Juniper & Oak one flight of host-read sponsorship — priced on delivered downloads, measured on a tracked link and a promo code, and reported 30 days after the final episode.
Sponsors do not buy downloads. They buy access to people. Our listeners plan the week's cooking while they listen — and 68% of them bought a kitchen product a podcast recommended in the past year.
Primary listener: home cooks aged 28–44 who plan the week's meals while they listen and buy the tools to cook them well. 71% cook at home four or more nights a week. Juniper & Oak sells $140 cast-iron cookware to exactly this buyer.
Our listeners are the household's purchasing decision-makers: they choose the pan, the knife, and the pot — and they trust a host they have cooked alongside for 42 episodes more than any ad they can skip.
Every placement is host-written and host-read. You supply a brief, not a script — and every flight includes one revision round, a tracked link, a promo code, and a delivery report.
| Placement | Length | Episodes | Delivered downloads |
|---|---|---|---|
| Pre-roll — before the cold open | 30 sec | 4 | 33,600 |
| Mid-roll — inside the episode, after the first story | 60 sec | 4 | 33,600 |
| Presenting — pre-roll + mid-roll, two-month flight | 30 + 60 sec | 8 | 67,200 |
Measurement standard: median downloads per episode, first 30 days, IAB Tech Lab v2.2 compliant. Medians, not averages — the single best and worst episode of the period are excluded. Always included: host-written, host-read copy · one revision round before recording · show-notes link with tracking · promo code TABLE10 · delivery report 30 days after the final episode. Priced separately: category exclusivity, usage rights for your own channels, custom segments, live reads at events.
Priced on delivered downloads at $28 CPM for pre-roll and $45 CPM for mid-roll — 2025–26 podcast benchmarks. Click a package to see its summary.
4 episodes · mid-roll 60s · + newsletter mention to 4,200 subscribers. Payment: 50% on signing, 50% on delivery of the final report — or net-30 on invoice.
The read is host-written in the show's voice. You approve the facts; the host keeps the sentences. One revision round, before recording.
You send one page: the product, the one thing to remember, the offer, the link, the code.
Maya writes the read in the show's language. You approve the facts, not the sentences.
Factual corrections and offer changes before recording. A rewrite in the brand's voice is not what you bought.
Dec 3 – Dec 24, then a delivery report on Jan 5, 2027 — 30 days after the final episode.
One tracked link, unique to Juniper & Oak for this flight. Clicks are reported per episode, in the same order as the proposal — so you can compare them side by side.
One promo code, unique to this sponsor. Redemptions are the closest thing to attributed sales a podcast read produces — and they undercount, because most listeners buy without the code. We say so in the report.
A date creates the decision. The December 3 episode is held for Juniper & Oak until November 24 — after that, the slot goes to the next prospect.