Auralis — 60s Launch Script · Video Script Writer 示例产出

Title options 标题三备选

Each title promises a different angle. One is picked — with the reason stated, not assumed. 每个标题承诺不同的好奇点；选定一个并给出理由。

"Your Lamp Is Lying to You"

Recommended — personifies the enemy, opens a curiosity gap the video closes in 60 seconds.

Picked

"I Fixed My Sleep With a Light Bulb"

Strong confession angle, but "fixed" overpromises — the script is honest about limits.

"The 10:30 p.m. Lamp That Learns Your Rhythm"

Specific and searchable; weaker as a scroll-stopper, better as an SEO companion title.

HOOK SCORECARD · 5 DIMENSIONS / 50

"Your lamp is lying to you. Every night, it tells your brain it's noon."

43/ 50 — ships. Anything under 32 gets rewritten, not shipped.

Curiosity gap好奇缺口

Specificity具体性

Relevance相关性

Credibility可信度

Rhythm节奏感

Why it wins: the accusation ("lying") creates the gap, "noon" makes it physical, and the beat sheet pays it off at 0:39 with the honest caveat — a hook is a promise, and this one is kept.

Beat sheet 节拍表

Five acts, timestamped. Every beat has one job and a transition line into the next. 五幕结构，带时间戳；每幕有且只有一个目标，外加一句转场。

0:00 – 0:06

Hook 开场

Stop the scroll; confirm the click; open the loop — "why would a lamp lie?"

→ "Here's what's actually happening."

0:06 – 0:15

Setup & stakes 铺垫与利害

Price the problem: bright white light at night shuts down the sleepy hormone.

→ "So what's actually going on? It comes down to color."

0:15 – 0:39

Rising value 价值爬坡

Three beats: the mechanism (light = clock) → the product (auto amber shift) → ★ mid-point re-hook ~0:30 ("it learns your rhythm in 7 nights").

→ "But the part nobody shows you — that's next."

0:39 – 0:51

The turn 转折

The honest reframe: no lamp fixes a 2 a.m. scroll — it removes the excuse your brain had.

→ "So here's what to do with all of this."

0:51 – 1:00

Payoff + next step 收尾与下一步

One-line payoff, then the single CTA. End on motion, not memory.

AV script 双栏脚本 · 画面 | 口播

Visual frames are styled placeholders describing each shot — on a real shoot, this column becomes the shot list. 画面栏为分镜示意占位；实拍时即为分镜表。

0:00 – 0:06 · HOOK

Visual 画面

EXTREME CLOSE-UP · LAMP BULB

Harsh white bulb fills frame, slow push-in. On-screen text slams in: "IT'S LYING."

Spoken 口播

Your lamp is lying to you. [pause] Every night, it tells your brain it's noon.

0:06 – 0:15 · SETUP

Visual 画面

BEDROOM · NIGHT · WARM PRACTICAL

Person tossing in bed, phone glow on face. [B-roll] Clock flips 10:00 → 11:47 p.m.

Spoken 口播

That bright white light at 10 p.m.? It shuts down the one hormone that makes you sleepy. You've been fighting your own bedroom.micro-hook

0:15 – 0:30 · RISING VALUE I

Visual 画面

MACRO · SPECTRUM GRAPHIC

Animated light spectrum: blue spike labeled "DAYLIGHT", sliding into amber "SUNSET". On-screen: "LIGHT = CLOCK".

Spoken 口播

Here's the thing. Your brain doesn't own a clock — it borrows one from light. Blue-white says "daytime, stay sharp." Amber says "sunset, wind down." [beat] Auralis just… follows the sun. Indoors.micro-hook

0:30 – 0:39 · RISING VALUE II ★ RE-HOOK

Visual 画面

PRODUCT HERO · LAMP GLOW SHIFT

Auralis on nightstand; color melts from cool white to deep amber in one smooth move. On-screen: "ADAPTS IN 7 NIGHTS".

Spoken 口播

But here's the part nobody shows you. [pause] It learns. Seven nights, and it knows your rhythm better than you do.

0:39 – 0:51 · THE TURN

Visual 画面

CLOSE-UP · PHONE, FACE DOWN

Hand places phone face-down on dresser. Lamp glows amber behind. Quiet. Honest beat.

Spoken 口播

Now — honesty. No lamp fixes a 2 a.m. doomscroll. [pause] What it does is remove the one excuse your brain had left.

0:51 – 1:00 · PAYOFF + CTA

Visual 画面

WIDE · BEDROOM · MOONLIGHT

Room settles into darkness; lamp breathes one last amber pulse, then sleeps. End card: "AURALIS — JOIN THE WAITLIST".

Spoken 口播

Three settings. One lamp. Lights out by 10:30. [beat] The waitlist is open — link below. Your mornings will notice first.

Captions & B-roll 字幕与 B-roll

On-screen text adds, never echoes. B-roll is planned in three buckets before shoot day. 屏幕文字做加法不做复读；B-roll 按三类提前规划。

Caption style 字幕样式

it tells your brain it's noon.

WORD-BY-WORD · KEYWORD IN ACCENT · ≤ 4 WORDS VISIBLE

Max 6 words per on-screen card; big numbers get their own 2-second moment.
Text completes speech: voice says "it learns your rhythm" → screen shows "ADAPTS IN 7 NIGHTS".
Sound-off test: mute the video — if the story survives on captions alone, they work.

B-roll capture list B-roll 采集清单

TEXTURE · fingers on dimmer dial TEXTURE · amber glow on pillow CONTEXT · bedroom at golden hour CONTEXT · city window, night rain PROOF · spectrum shift, cool → amber PROOF · clock 10:00 → 10:30 p.m.

60/40 split — 60% planned A-roll, 40% B-roll coverage.
Every claim gets its proof shot, or the claim gets cut.
Mark B-roll rows [B-roll] in the shot list's Visual column.

Publish kit 发布包

The script is half the product; the packaging is the other half. 脚本是产品的一半，包装是另一半。

The lamp on your nightstand has been lying to you — and your sleep is paying for it. Meet Auralis: the smart sleep light that follows the sun indoors, shifting from daylight to deep amber automatically — and learning your rhythm in 7 nights. In this 60-second launch film: why bright white light at 10 p.m. shuts down your sleepy hormone, the one-line science of "light = clock", and the honest caveat no lamp ad will tell you. 🌙 Join the waitlist: [link] #Auralis #SleepBetter #SmartHome

CHAPTERS

0:00Your lamp is lying to you

0:06The hormone you're shutting down

0:15Light is your brain's clock

0:30It learns your rhythm

0:39The honest caveat

0:51Lights out by 10:30

Auralis PINNED

Quick poll 👇 What's keeping YOU up — the light, the phone, or the brain that won't shut off? We'll read every answer and shape the launch around it. (And yes — the waitlist link is in the description 🌙)

Single CTA — join the waitlist

Phrased as the viewer benefits. One action per video; this one earns it.

30-second Shorts cut 短视频精简版

Same product, three-part punch: hook → one idea, one proof → punch CTA. Loop-friendly ending. 同一主题的三段式短版：钩子 → 一个观点+一个证据 → 收尾行动句，结尾可循环。

PART 1 · 0:00–0:03

Hook 钩子 · 开场即冲突

Start mid-accusation, visual contradicts the calm bedroom. No greeting, no easing in.

"Your lamp is lying to you."

PART 2 · 0:03–0:24

One idea, one proof 一个观点 · 一个证据

Exactly one idea — light is your brain's clock — landed with one visual proof: the cool-to-amber shift.

"Blue-white light tells your brain it's noon. At 10 p.m. Watch what happens when the light finally tells the truth…"

PART 3 · 0:24–0:30

Punch CTA 收尾行动句 · 可循环

End on a quotable line that flows back into the hook — replays feel seamless.

"Three settings. One lamp. Link below — …and that's why your lamp was lying to you."