FILEDW42
Contoso  ·  Product Weekly

Week 42

October 12 – 18, 2026  ·  Maya Chen, Senior PM, Growth
TL;DR — read this in 20 seconds

Activation climbed to 34.1% (+2.4pp) after the onboarding checklist v2 shipped; WAU hit 48.2k (+6.2%).

A 42-minute auth incident on Tuesday cost 0.3% of sessions — failover is now tested. Next week: the paywall price test.

01

Wins this week

Terminal verbs only. Each win carries the number that proves it.

0%
Activation rate
Shipped onboarding checklist v2 on Tuesday → +2.4pp vs W41 measured
0s
p95 dashboard load
New cache layer cut load time from 2.8s → 1.1s shipped
$0k
Enterprise pipeline
Closed 3 trials this week, all expanding to annual est.
0
NPS score
Launched in-app NPS — 1,204 responses in the first week n=1,204
02

Metrics

Every number with its delta, its baseline, and one line on why it moved.

Weekly active users
0
▲ +6.2% vs W41
W35 W42
Baseline: signed-in users, all platforms.
Read: checklist v2 drove new-user return; effect holding 5 days.
Activation rate
0%
▲ +2.4pp vs W41 · target 35%
29.8% → 34.1%
Baseline: new signups, 24h window.
Read: v2 checklist effect, holding 5 days straight.
Trial → paid
0%
▲ +0.6pp vs W41
Organic 38% Referral 27% Paid 21% · Other 14%
Baseline: trials started in W42.
Read: pricing-page test cohort lifting conversion.
03

Risks & blockers

Situation → impact → mitigation + owner. People appear only as owners of the fix.

HIGH
Auth provider incident, Oct 14 (42 min). 0.3% of sessions failed during EU peak hours.
Mitigation: failover path tested Oct 16; postmortem Oct 21.
Owner: Priya
MEDIUM
Data hire blocked by hiring freeze. Dashboards slip ~1 week if unresolved.
Mitigation: contractor SOW drafted, needs finance sign-off.
Owner: Maya
LOW
iOS 26 beta breaks the share sheet. Fewer than 1% of users affected.
Mitigation: workaround shipped; radar filed with Apple.
Owner: Luis
04

Next week — three bets

Not a to-do list. Each bet is scorable next Friday: hit or miss.

1
Ship the paywall A/B test ($12 vs $15)
Bet: trial→paid +0.5pp  ·  Owner: Maya  ·  Spec frozen, copy in review
2
Launch onboarding email #3
Bet: D7 retention +1pp  ·  Owner: Maya  ·  Draft done, needs Luis's illustrations
3
Close the Acme renewal ($48k ARR)
By Friday  ·  Owner: Maya  ·  Verbal yes; paper in legal
05

Asks

Who + what + by when. Never buried in prose.

Design · Luis
Empty-state illustrations for the 3 onboarding screens
Blocks the v2.1 string freeze.
BY OCT 23
Eng · Priya
Review cache-invalidation PR #4821
Holds the p95 improvement rollout.
BY OCT 21